It Cosmetics
Your Skin But Better Foundation + Skincare
40 shades · Liquid and cream · from 10 Fair Warm (lightest) to 64 Deep Cool (deepest)
- Undertones listed
- 15 warm, 14 neutral, 11 cool
- Order
- Light to deep in the brand's own order
- Data
- Retailer swatches, January 2021 (how we collect it)
All shades, light to deep
Pick a shade to see its closest match in every other brand.
- 10 Fair Warm warm
- 10.5 Fair Neutral neutral
- 11 Fair Neutral neutral
- 12 Fair Warm warm
- 20 Light Cool cool
- 20.5 Light Neutral neutral
- 21 Light Warm warm
- 21.5 Light Neutral neutral
- 22 Light Neutral neutral
- 22.5 Light Warm warm
- 23 Light Warm warm
- 30 Medium Cool cool
- 31 Medium Neutral neutral
- 31.5 Medium Neutral neutral
- 32 Medium Warm warm
- 33 Medium Neutral neutral
- 34 Medium Cool cool
- 35 Medium Warm warm
- 36 Medium Cool cool
- 39 Tan Neutral neutral
- 40 Tan Cool cool
- 41 Tan Warm warm
- 42 Tan Neutral neutral
- 42.5 Tan Warm warm
- 43 Tan Warm warm
- 44 Tan Warm warm
- 50 Rich Cool cool
- 51 Rich Warm warm
- 51.25 Rich Neutral neutral
- 51.5 Rich Warm warm
- 51.75 Rich Cool cool
- 52 Rich Warm warm
- 53 Rich Neutral neutral
- 58 Deep Neutral neutral
- 59 Deep Cool cool
- 60 Deep Warm warm
- 61 Deep Neutral neutral
- 62 Deep Cool cool
- 63 Deep Cool cool
- 64 Deep Cool cool