It Cosmetics

12 Fair Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 88% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #f0cba7
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smashbox 1.1 in Studio Skin 24 Hour Oil-Free Hydra Foundation (likely close). In all, 227 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Smashbox

1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
MAC

N5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Pacifica

34NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

180 Linen · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Shiseido

320 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

03 Light EF · Foundation Balm

Likely close Swatch reads about the same
L'Oréal

W2.5, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Flower Beauty

L2 Ivory · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
ZOEVA

100W CNFT · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

Medium · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Laura Mercier

Cameo · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

110 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Light Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Bobbi Brown

Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

004 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L3 Gobi · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

0C Pale Ivory · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

30W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Bisque · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Fair Porcelain · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium Warm · Mineral Powder Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

1 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
Becca Cosmetics

1W1 Shell · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

2 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Dior

3 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

150W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G20 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
VDL

V04 Warm Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N203 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Armani Beauty

3 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Too Faced

Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Urban Decay

40NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

01N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Smith & Cult

150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

11 Fair Neutral (lighter)
20 Light Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.