It Cosmetics

31.5 Medium Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 47% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #cca17b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Natasha Denona 90N in Transformatte Pore Vanishing Matte Foundation (likely close). In all, 238 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Natasha Denona

90N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Buff · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
L'Oréal

107.5 Ivory Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Exa

290 Seb · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Fenty Beauty

6 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Guerlain

045N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Urban Decay

40WY · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

15 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
PÜR

TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Origins

540 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y365 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N07 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Lawless

Nomad · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

33.5 Golden Walnut · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Natural Beige · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Juvia's Place

500 Bogota · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Tom Ford

8.7 Golden Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Lorac

12 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

120W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
MAC

N6 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Huda Beauty

310G Amaretti · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Bronze Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Smashbox

1.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

6N2 Truffle · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

09 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Ulta Beauty

Light To Medium Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral
bareMinerals

10 Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Lancôme

340 Clair 35 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
NARS

M6 Aruba · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

580 Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Clinique

CN 90 Sand · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

31 Medium Neutral (lighter)
32 Medium Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.