It Cosmetics

51.75 Rich Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 15% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #9a6542
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 11.5 in Luminous Silk Perfect Glow Flawless Oil-Free Foundation (likely close). In all, 152 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Tarte

53S deep sand · face tape foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 11 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

410 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Catrice

080 Caramel Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Cover FX

G100 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Milani

Cool Sienna · Screen Queen Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
bareMinerals

25 Golden Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Morphe

F3.80 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

6 Tan/Deep Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm
CoverGirl

2 Tan Cool · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads about the same · listed cool
Gucci

460N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.2 R · Serum Foundation

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Cappuccino · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

27 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

072 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

13 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Deep · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Becca Cosmetics

5W1 Amber · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
NARS

D4 Namibia · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

20 · Smooth Finish Foundation Powder

Likely close Swatch reads cooler · listed cool
Sephora Collection

59 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads warmer · listed neutral
Huda Beauty

500G Mocha · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

313 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
Elcie Cosmetics

Warm Ivory · Micro Silque Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y528 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

M14 · Beyond Matte Liquid Foundation

Likely close Swatch reads cooler · listed warm
Tom Ford

11.5 Warm Nutmeg · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Natural Amber · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F12.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
surratt beauty

14 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
It Cosmetics

Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Nudestix

8 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Anastasia Beverly Hills

370W · Luminous Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

51.5 Rich Warm (lighter)
52 Rich Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.