Foundation Shades

It Cosmetics

10 Fair Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #fae6d2
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is It Cosmetics Light in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 117 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  2. Natasha Denona

    22W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  3. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  4. The Ordinary

    1.1 P · Serum Foundation

    Likely close Swatch reads about the same · listed cool

  5. Clinique

    Fresh Alabaster · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  6. Makeup Revolution

    P8.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Bobbi Brown

    Ivory · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  8. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  9. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

  10. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Estée Lauder

    1N2 Ecru · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  13. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed warm

  14. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  15. Tarte

    Fair · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads warmer

  16. L'Oréal

    W0.5, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads cooler

  17. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  18. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  19. Ulta Beauty

    Fair Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. Dior

    0 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed warm

  21. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed warm

  22. Maybelline

    Porcelain · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads cooler

  23. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  24. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  25. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  26. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  27. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  28. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads cooler

  29. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed warm

  30. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

  31. Huda Beauty

    130G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed warm

  32. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  33. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

  34. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  35. Too Faced

    Cloud · Born This Way Pressed Powder Foundation

    Likely close Swatch reads deeper and warmer · listed neutral-cool

  36. ILIA

    1 Rendevous · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed cool

  37. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  38. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads cooler

  39. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  40. Charlotte Tilbury

    1 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.