Foundation Shades

It Cosmetics

61 Deep Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #6a3c22
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Fenty Beauty 480 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 67 ranges have a likely-close shade and 82 brands have one worth trying.

Closest shade in each brand

The 40 closest of 82 brands. The other 42 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    480 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  2. e.l.f. Cosmetics

    62 Rich Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  3. KVD Vegan Beauty

    79 Deep W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  4. Physicians Formula

    DpN4 · The Healthy Foundation SPF 20

    Likely close Swatch reads about the same

  5. PÜR

    Light Espresso · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Anastasia Beverly Hills

    490W · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  7. Dermablend

    75W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  8. Tarte

    60N mahogany · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  9. Too Faced

    Sable · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  10. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  11. Lancôme

    555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  12. Ulta Beauty

    Deep Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  14. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  15. Becca Cosmetics

    5C1 Walnut · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads cooler · listed cool

  16. NYX Professional Makeup

    Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed neutral

  17. Natasha Denona

    YN14 - Deep Yellow Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  18. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  19. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  20. Kosas

    Deep Neutral Warm 390 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  21. Estée Lauder

    8N1 Espresso · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  22. Charlotte Tilbury

    15 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  23. Smith & Cult

    500 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  24. Milani

    Rich Sienna · Screen Queen Foundation

    Likely close Swatch reads about the same

  25. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

  27. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads lighter · listed neutral

  28. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads lighter · listed neutral

  29. MAC

    NW53 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  30. Urban Decay

    81 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Marc Jacobs Beauty

    R590 Deep · Shameless Youthful-Look 24H Foundation SPF 25

    Likely close Swatch reads deeper · listed cool

  32. Gucci

    560W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed warm

  33. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Likely close Swatch reads deeper · listed neutral-warm

  34. L'Oréal

    C9.5, Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads deeper and cooler

  35. NARS

    D5 Zambie · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  36. BLK/OPL

    Suede Mocha · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  37. Rare Beauty

    520W · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  38. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads cooler

  39. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed olive

  40. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads lighter · listed warm

Closest shade in the other 42 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.