It Cosmetics

51 Rich Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 15% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #9e6338
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte Tan Sand in Amazonian Clay Full Coverage Airbrush Foundation (likely close). In all, 133 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

Tan Sand · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Estée Lauder

6C1 Rich Cocoa · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Maybelline

360 Mocha · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Natasha Denona

NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
Juvia's Place

330 Accra · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Dose Of Colors

128 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

Walnut · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Urban Decay

70 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Milani

Cool Sienna · Screen Queen Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

26 Chai · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Almond · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Cover FX

G100 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Nudestix

8 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Pacifica

07WD Warm Deep · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

26 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

410 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

313 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

14 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads cooler · listed warm
Makeup Revolution

F13 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 11 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Haus Labs

440 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

440G Cinnamon · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

D2 New Caledonia · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Ganache · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

13 WARM · Airbrush Flawless Foundation

Likely close Swatch reads cooler · listed warm
KVD Vegan Beauty

190 Tan Deep · Lock-It Powder Foundation

Likely close Swatch reads about the same
Too Faced

Caramel · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F4.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed warm
It Cosmetics

Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Ulta Beauty

Tan Cool · Effortless Effect Foundation

Likely close Swatch reads warmer · listed cool
Anastasia Beverly Hills

370W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Exa

170 Paetynn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

6 Tan/Deep Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm
Essence

180 cool terra · Pretty Natural Hydrating Foundation

Likely close Swatch reads warmer · listed cool
J.Cat Beauty

Caramel · Aquasurance Compact Foundation

Likely close Swatch reads cooler
Clinique

Fresh Amber · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

50C Honey Beige · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

50 Rich Cool (lighter)
51.25 Rich Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.