It Cosmetics

51.25 Rich Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 19% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #9e6e4d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 430 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 137 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

430 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Heat · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Almond · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Sephora Collection

61 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

29 Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

3.2 N · Coverage Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW58 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

2 N Deep · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
NARS

Benares · All Day Luminous Weightless Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

355N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
surratt beauty

12 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Elcie Cosmetics

Honey · Micro Silque Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Honey · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Chestnut · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

190W Deep Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

93R · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed cool
Tarte

53N deep neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
BLK/OPL

Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Hourglass

Natural Amber · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Rich Deep · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Deep · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
L'Oréal

Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
CoverGirl

D15 Warm Tawny · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y528 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

5C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
Tom Ford

10.5 Mocha · Traceless Foundation Stick

Likely close Swatch reads about the same
Gucci

460N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66175 175 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.80 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

09 Chestnut · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Huda Beauty

500G Mocha · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F12.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Lorac

21 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads warmer · listed neutral
ILIA

15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

14 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N430 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Catrice

080 Caramel Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Clinique

Silk Cinnamon · Superbalanced Silk Makeup Broad Spectrum 15

Likely close Swatch reads about the same
Smashbox

4.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

51 Rich Warm (lighter)
51.5 Rich Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.