It Cosmetics

39 Tan Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 36% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #c1936f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Guerlain 055W in L'Essentiel Natural Longwear Foundation SPF 20 (likely close). In all, 204 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Guerlain

055W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Armani Beauty

9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Estée Lauder

2C4 Ivory Rose · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Maybelline

Honey Beige · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Milani

Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Perricone MD

Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Hourglass

Nude · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

4 Medium Neutral · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral
VDL

V06 Warm Rich Brown · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Tarte

53G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Urban Decay

41 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Exa

300 Michelle · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

24.5 Maple · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
Haus Labs

260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
MAC

NC40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Origins

620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

11 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Too Faced

Butterscotch · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Cover FX

G60 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Classic Tan · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Sephora Collection

29 Medium Camel Intense · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Wet n Wild

Amber Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
PÜR

TN3 Sand · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Dermablend

40W Sienna · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66090 90 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed olive
Burt's Bees

Classic Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F10.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Medium Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Gucci

360W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
surratt beauty

10 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
jane iredale

Cognac · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same
CoverGirl

L80 True Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

36 Medium Cool (lighter)
40 Tan Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.