It Cosmetics

53 Rich Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 13% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #945e40
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pat McGrath Labs 32 Deep in Sublime Perfection Foundation (likely close). In all, 136 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Pat McGrath Labs

32 Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

Cappuccino · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F3.120 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

75W Golden Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Mumbai · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M14 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Tarte

50S Deep Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Clinique

Deep · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Hourglass

Warm Almond · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Revlon

420 Mahogany · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Haus Labs

460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

6C Deepest Deep · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed cool
Milani

Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
PÜR

DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66170 170 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

072 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

14 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

6 Tan/Deep Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm
Cover FX

3 N Deep · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Urban Decay

11.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T1N Black Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
NARS

D4 Namibia · Natural Radiant Longwear Foundation

Likely close Swatch reads warmer · listed warm
Too Faced

Cocoa · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads warmer · listed neutral
Gucci

480C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads cooler · listed cool
Laura Mercier

20 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

13 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC60 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

420 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

R530 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

5W2 Maple · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

11.5 Warm Nutmeg · Traceless Foundation Stick

Likely close Swatch reads warmer · listed warm
BLK/OPL

Amber · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

Likely close Swatch reads warmer
CoverGirl

D40 Deep Bronze · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Maybelline

Deep Bronze · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
L'Oréal

Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads cooler
Estée Lauder

6N1 Mocha · Double Wear Stay-in-Place Makeup

Likely close Swatch reads warmer · listed neutral
J.Cat Beauty

Espresso · Aquasurance Compact Foundation

Likely close Swatch reads cooler
Dior

070 Dark Brown · Diorskin Forever Undercover Foundation

Likely close Swatch reads cooler · listed neutral
Yves Saint Laurent

B90 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads cooler · listed warm
Rare Beauty

480W · Liquid Touch Weightless Foundation

Likely close Swatch reads deeper · listed neutral-warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

52 Rich Warm (lighter)
58 Deep Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.