It Cosmetics

44 Tan Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 24% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #b87241
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Praline in Born This Way Matte 24 Hour Foundation (likely close). In all, 125 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Too Faced

Praline · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

430W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
UOMA Beauty

T2N Brown Sugar · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

126 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

13 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F3.90 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W8, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Bobbi Brown

Almond · Skin Foundation Stick

Likely close Swatch reads about the same · listed cool
Tarte

51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Estée Lauder

7N1 Deep Amber · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Hynt Beauty

Rich Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

45 Tan Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Warm Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed cool
Kosas

Medium Deep Neutral Warm 330 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Juvia's Place

435 Punta Cana · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Cover FX

G70 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Sephora Collection

57 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Hazelnut · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Honey · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Spiced Almond · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Fenty Beauty

420 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads warmer
Exa

230 Mia · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
NARS

Caracas · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Gucci

380N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Fresh Golden · Acne Solutions Liquid Makeup

Likely close Swatch reads warmer · listed warm
PÜR

DG3 Golden Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads warmer · listed warm
Armani Beauty

10 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

430 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

317 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66140 140 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW43 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed cool
Essence

130 Cool Ochre · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

27 Warm Deep · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads warmer
ZOEVA

310C Kind · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

Maple · Skin Love Weightless Blur Foundation

Likely close Swatch reads warmer · listed warm
beautyblender

4.05 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads warmer · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

43 Tan Warm (lighter)
50 Rich Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.