It Cosmetics

20 Light Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 89% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #f4cba8
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Golden Fair in Screen Queen Foundation (likely close). In all, 227 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milani

Golden Fair · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Urban Decay

40NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC15 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same
L'Oréal

Porcelain Ivory · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD10 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Light Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed cool
Dermablend

0C Pale Ivory · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Dior

1 Warm · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Cream Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L2 Mont Blanc · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Fair · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

03 Light EF · Foundation Balm

Likely close Swatch reads about the same
Huda Beauty

320G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Natasha Denona

31W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

0.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Estée Lauder

3C2 Pebble · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G20 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Shiseido

320 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
bareMinerals

1C Fair · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed cool
surratt beauty

1 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
Dose Of Colors

108 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

N203 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
La Mer

180 Linen · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Fenty Beauty

120 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Nude Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
KVD Vegan Beauty

006 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Pacifica

34NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

1.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

600 Cairo · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Flower Beauty

L2 Ivory · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

Medium · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

2.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

4.7 Cool Beige · Traceless Foundation Stick

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F3 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1N1 Linen · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

12 Fair Warm (lighter)
20.5 Light Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.