Foundation Shades

It Cosmetics

21 Light Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 84% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #edc6a1
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS L4 Deauville in Natural Radiant Longwear Foundation (likely close). In all, 234 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    L4 Deauville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  2. bareMinerals

    09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  3. KVD Vegan Beauty

    006 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Fenty Beauty

    185 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Ulta Beauty

    Light to Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  6. It Cosmetics

    Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  7. e.l.f. Cosmetics

    14 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  8. Maybelline

    220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  9. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  10. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Huda Beauty

    140G Cashew · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  12. Hourglass

    Bisque · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. Bobbi Brown

    Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  14. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

  15. MAC

    C4 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  16. Armani Beauty

    3 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  17. L'Oréal

    420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  18. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  19. Givenchy

    N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  20. Tom Ford

    0.3 Ivory Silk · Traceless Foundation Stick

    Likely close Swatch reads about the same

  21. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  22. Benefit Cosmetics

    Shade 3 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Too Faced

    Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

  24. Guerlain

    03W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  25. CoverGirl

    550 Light/Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  26. beautyblender

    1.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  27. ZOEVA

    100W CNFT · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  28. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. Milani

    Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  30. Laura Mercier

    Vanillé · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  32. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  34. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  35. Juvia's Place

    630 Capri · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. Charlotte Tilbury

    4 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  37. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  38. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Becca Cosmetics

    1W2 Sand · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  40. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.