Foundation Shades

It Cosmetics

63 Deep Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 4% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #673f39
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is bareMinerals 11.5 Mahogany in Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25 (likely close). In all, 27 ranges have a likely-close shade and 74 brands have one worth trying.

Closest shade in each brand

The 40 closest of 74 brands. The other 34 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed neutral-warm

  2. NARS

    Zambia · Soft Matte Complete Foundation

    Likely close Swatch reads warmer · listed neutral

  3. PÜR

    Espresso · 4-In-1 Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  4. Morphe

    Hint of Espresso · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed neutral

  5. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads deeper · listed cool

  6. e.l.f. Cosmetics

    Cacao · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

  7. Milani

    Warm Mahogany · Screen Queen Foundation

    Likely close Swatch reads warmer · listed warm

  8. Rare Beauty

    550C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  9. Au Naturale

    Java · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed cool

  10. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads much warmer

  11. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  12. L.A. Girl

    Espresso · Pro.Matte Foundation

    Likely close Swatch reads warmer

  13. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  14. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  15. Smashbox

    4.6 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads warmer · listed cool

  16. Cover FX

    N120 · Power Play Foundation

    Likely close Swatch reads lighter · listed neutral

  17. Urban Decay

    80WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads much warmer · listed warm

  18. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads deeper and warmer · listed neutral

  19. Becca Cosmetics

    6C1 Mahogany · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  20. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads much warmer · listed olive

  21. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads deeper · listed warm

  22. NYX Professional Makeup

    Deep Espresso · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  23. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads much warmer

  24. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads much warmer · listed cool

  25. KVD Vegan Beauty

    094 Deep · True Portrait Medium Coverage Shake Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  26. Tarte

    59W rich warm · face tape foundation

    Worth sampling Swatch reads much warmer · listed neutral

  27. Kosas

    10 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads much warmer · listed cool

  28. Juvia's Place

    130 Mali · I Am Magic Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

  29. Haus Labs

    500 Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads deeper · listed neutral

  30. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  31. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads much warmer · listed cool

  32. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads much warmer · listed cool

  33. Makeup Revolution

    F18 · Conceal & Glow Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

  34. Clinique

    CN 127 Truffle · Beyond Perfecting Foundation + Concealer

    Worth sampling Swatch reads lighter and much warmer · listed neutral-cool

  35. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Worth sampling Swatch reads much warmer · listed warm

  36. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Worth sampling Swatch reads much warmer · listed neutral

  37. Too Faced

    Ganache · Born This Way Matte 24 Hour Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  38. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  39. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Worth sampling Swatch reads much warmer · listed cool

  40. florence by mills

    D200 · Like a Light Skin Tint

    Worth sampling Swatch reads lighter and warmer · listed neutral

Closest shade in the other 34 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.