It Cosmetics

42 Tan Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 41% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #d3965d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 330 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 162 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

330 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
NARS

MD2 Tahoe · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Tarte

44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
MAC

NC38 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Revlon

410 Toast · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

53 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
jane iredale

M9 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Suntan · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

107 Fresh Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Clinique

WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Milani

Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Natasha Denona

Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

9 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

30 Medium Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium Peach · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Urban Decay

70WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

15WT Warm Tan · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Toffee · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
ZOEVA

240N Gratitude · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed olive
Morphe

F2.80 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD70 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Golden Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

No. 3 Sand · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Juvia's Place

400 Ethiopia · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

40N Chestnut · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

415 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

21 Sable · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4W1 Honey Bronze · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Soft Tan · Aquasurance Compact Foundation

Likely close Swatch reads cooler
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Cover FX

60 G+ · Natural Finish Foundation

Likely close Swatch reads cooler · listed olive
Hynt Beauty

Honey Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Almay

150 Tan · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

41 Tan Warm (lighter)
42.5 Tan Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.