It Cosmetics

34 Medium Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 49% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #d79f7a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Make Up For Ever Y335 in Ultra HD Invisible Cover Stick Foundation (likely close). In all, 249 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Make Up For Ever

Y335 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

260 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B70 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Peach Natural · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same · listed warm
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
NARS

Aruba · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Dior

4.5 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

5.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Tarte

Medium Beige · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Nude · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
florence by mills

LM060 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
Clinique

WN 48 Oat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Becca Cosmetics

3N1 Camel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Amber · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

48 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

08 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Armani Beauty

4.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

No. 3.5 Honey · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
L'Oréal

N5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Tom Ford

3.7 Champagne · Traceless Foundation Stick

Likely close Swatch reads about the same
bareMinerals

10 Cool Beige · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Natural · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

G50 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Smashbox

2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

34 Maple · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
Lancôme

260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Milani

Soft Chai · Screen Queen Foundation

Likely close Swatch reads about the same
Antonym

Dark · Certified Organic Baked Foundation

Likely close Swatch reads about the same
ILIA

Bonaire · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
rms beauty

33.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

8.5 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Amorepacific

208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Nudestix

5 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

280 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Fawn · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed olive
Morphe

Hint of Honey · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

33 Medium Neutral (lighter)
35 Medium Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.