It Cosmetics

20.5 Light Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 80% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads cooler than most shades this deep #eac1a9
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 24 Honey in Matte Perfection Full Coverage Foundation (likely close). In all, 222 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

24 Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
UOMA Beauty

T1C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Tarte

37S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Ulta Beauty

Light Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Dior

1 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
La Mer

01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

B30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

170 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
beautyblender

3.15 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Clinique

Matte Ivory · Superpowder Double Face Makeup

Likely close Swatch reads about the same
bareMinerals

05 Fairly Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed cool
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Ecru · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Wet n Wild

Rose Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Guerlain

035C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Armani Beauty

4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads warmer · listed warm
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Perricone MD

Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads cooler
KVD Vegan Beauty

44 Light C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

540 Light · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Hourglass

No. 1.5 Nude · Veil Fluid Makeup

Likely close Swatch reads about the same · listed cool
Juvia's Place

730 Isla · I Am Magic Foundation

Likely close Swatch reads warmer · listed neutral-cool
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

20 Light Cool (lighter)
21 Light Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.