It Cosmetics

31 Medium Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #d6a982
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 20CP in Stay Naked Weightless Liquid Foundation (likely close). In all, 259 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Lancôme

340 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2N1 Desert · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Fenty Beauty

150 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Chai · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

26 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

415N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Tom Ford

1.4 Bone · Traceless Foundation Stick

Likely close Swatch reads about the same
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

021 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y305 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Catrice

039 Warm Driftwood · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Sand · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
bareMinerals

06 Ginger · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Haus Labs

145 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Milani

Natural Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Gucci

240W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

07 Medium EF · Foundation Balm

Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

30 Medium Cool (lighter)
31.5 Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.