It Cosmetics

59 Deep Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 9% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #895337
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier Espresso in Flawless Fusion Ultra-Longwear Foundation (likely close). In all, 129 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

Espresso · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F4.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

77 Deep W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Java · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Fenty Beauty

440 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Tarte

52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Rare Beauty

480W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Benefit Cosmetics

11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Clinique

WN 124 Sienna · Stay Matte Oil-Free Makeup

Likely close Swatch reads about the same · listed neutral-warm
MAC

NW43 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Gucci

510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G110 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F14 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed neutral
Juice Beauty

29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DN5 Cinnamon · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

7 Deep/Rich Cool · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed cool
Wet n Wild

Mahogany · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
surratt beauty

15 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same
UOMA Beauty

T1W Black Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

15 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

10 Sienna · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
Bobbi Brown

10.25 Cool Espresso · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Dose Of Colors

130 Dark · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
NARS

D5 Zambie · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

80W Chocolate Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
KIKO Milano

Cocoa · Tuscan Sunshine Luminous Foundation

Likely close Swatch reads about the same
BLK/OPL

Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads warmer
CoverGirl

D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads warmer
Make Up For Ever

R530 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66215 215 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Catrice

080 Neutral Pecan · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

420 Terra · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Almond · Micro Silque Foundation

Likely close Swatch reads warmer · listed warm
Hourglass

Warm Almond · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Juvia's Place

240 Lagos · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

9.5 Tone · Tinted Face Oil Foundation

Likely close Swatch reads cooler · listed neutral
Dior

080 Ebony · Diorskin Forever Undercover Foundation

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

58 Deep Neutral (lighter)
60 Deep Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.