Foundation Shades

It Cosmetics

62 Deep Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 2% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #603725
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is e.l.f. Cosmetics 63 Rich Warm in Soft Glam Satin Foundation (likely close). In all, 58 ranges have a likely-close shade and 77 brands have one worth trying.

Closest shade in each brand

The 40 closest of 77 brands. The other 37 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. e.l.f. Cosmetics

    63 Rich Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  2. Too Faced

    Ganache · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Becca Cosmetics

    6N1 Espresso · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    D7.5 Port Louis · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Dose Of Colors

    136 Deep · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. MAC

    NW55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  7. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  8. Ulta Beauty

    Deep Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  9. Anastasia Beverly Hills

    530N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  10. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  11. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  12. Estée Lauder

    8N2 Rich Espresso · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  13. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Fenty Beauty

    495 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  15. Morphe

    F5.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  17. Tarte

    60H Mahogany · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads cooler · listed warm

  18. KVD Vegan Beauty

    094 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  19. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  20. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed cool

  21. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  22. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Haus Labs

    560 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed neutral

  24. Smashbox

    4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  25. Gucci

    560W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads lighter · listed warm

  26. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper · listed cool

  27. Juvia's Place

    130 Mali · I Am Magic Foundation

    Likely close Swatch reads cooler · listed warm

  28. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  29. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads deeper and cooler

  30. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads deeper · listed cool

  31. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  32. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads lighter · listed neutral

  33. Dermablend

    75W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads lighter and warmer · listed warm

  34. Physicians Formula

    DpN4 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

  35. Charlotte Tilbury

    16 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  36. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  37. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral

  38. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  39. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Worth sampling Swatch reads about the same · listed cool

  40. Clinique

    CN 126 Espresso · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Worth sampling Swatch reads lighter

Closest shade in the other 37 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.