It Cosmetics

11 Fair Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 86% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #ecc8a8
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW22 in Studio Fix Powder Plus Foundation (likely close). In all, 243 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NW22 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Dune · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

5 Crepe · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
Shiseido

150 Lace · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N203 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

1.25 Cool Ivory · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Dior

3 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

220 Buff C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Too Faced

Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
CoverGirl

210 Classic Ivory · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
Gucci

120N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Fair Light · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
bareMinerals

03 Fairly Light · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

Creamy Natural · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

210B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
NARS

L2 Mont Blanc · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Light Beige · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed cool
jane iredale

Radiant · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed neutral
Tarte

16S Fair-Light Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Guerlain

02C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Urban Decay

40CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
La Mer

180 Linen · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

004 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Fair to Light Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

108 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

42NY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Porcelain Ivory · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Smith & Cult

150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

L2 Ivory · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

03 Light EF · Foundation Balm

Likely close Swatch reads about the same
Pacifica

37WL Warm Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

4 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G20 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

3 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Soft Linen · Screen Queen Foundation

Likely close Swatch reads about the same
Milk Makeup

Porcelain · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

185 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

10.5 Fair Neutral (lighter)
12 Fair Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.