Fenty Beauty

270 in other brands

Pro Filt'r Hydrating Longwear Foundation · Liquid and cream

Depth

Lighter than 46% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads in between warm and cool #d49c75

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal Sun Beige in Infallible Pro-Glow Foundation (likely close). In all, 250 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. L'Oréal

   Sun Beige · Infallible Pro-Glow Foundation

   Likely close Swatch reads about the same

2. NARS

   Barcelona · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

3. Tarte

   36S medium-tan sand · face tape foundation

   Likely close Swatch reads about the same · listed warm

4. Charlotte Tilbury

   8.5 · Magic Foundation

   Likely close Swatch reads about the same · listed neutral-warm

5. Shiseido

   350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

   Likely close Swatch reads about the same · listed neutral

6. KVD Vegan Beauty

   145 Medium · Lock-It Powder Foundation Refills

   Likely close Swatch reads about the same

7. Bobbi Brown

   Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

8. Origins

   610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

   Likely close Swatch reads about the same · listed neutral

9. Yves Saint Laurent

   B70 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed warm

10. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

11. Smashbox

    2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

12. bareMinerals

    07 Golden Ivory · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

13. Clinique

    Normous Neutral · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral

14. Becca Cosmetics

    3N2 Noisette · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

15. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

16. It Cosmetics

    34 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

17. Make Up For Ever

    Y335 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

18. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

19. Fenty Beauty

    300 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

20. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

21. Milani

    Soft Chai · Screen Queen Foundation

    Likely close Swatch reads about the same

22. Milk Makeup

    Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

23. Ulta Beauty

    Tan Olive · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed olive

24. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

25. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

26. Wet n Wild

    Buff Bisque · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

27. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. Cover FX

    G50 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

29. CoverGirl

    L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

30. Natasha Denona

    NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Lancôme

    330 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

32. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

33. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

34. Dior

    4.5 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

35. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

36. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

37. Hourglass

    No. 3.5 Honey · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

38. Too Faced

    Nude · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

39. Catrice

    030 Neutral Sand · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

40. e.l.f. Cosmetics

    35 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 140 Golden
• Anastasia Beverly Hills Banana
• Antonym Dark
• Au Naturale Lucia
• Beauty Bakerie 329 Warm Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 43W
• Dose Of Colors 117 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• Estée Lauder 6N2 Truffle
• florence by mills LM050
• Flower Beauty M3 Classic Tan
• Givenchy Y305
• Guerlain 05C
• Haus Labs 145 Light
• Huda Beauty 455R
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66075 75
• J.Cat Beauty Medium Beige
• jane iredale Fawn
• Josie Maran Medium Dark
• Jouer Cosmetics Bronzed
• Juice Beauty 12 Desert Beige
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Light Medium Neutral 200
• L.A. Girl Porcelain
• La Mer 350 Honey
• Lawless Warmth
• lilah b. b classic
• Lorac 07
• Makeup Revolution F7.5
• Maybelline 322 Warm Honey
• Morphe Hint of Caramel
• Nudestix 5 Nude
• NYX Professional Makeup Medium Olive
• Ofra Cosmetics 6
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light
• Pretty Vulgar Shameless Skin
• PÜR DG1 Nutmeg
• Rare Beauty 330N
• Revlon 330 Natural Tan
• rms beauty 33.5
• Sephora Collection 25.5 Y
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 3.7 Champagne
• UOMA Beauty T3N Honey Honey
• VDL V05 Warm Deep Tan
• W3LL People Medium Pink
• Wander Beauty Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Pro Filt'r Hydrating Longwear Foundation

• 260 (lighter)
• 280 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.