Burt's Bees

Classic Ivory in other brands

Goodness Glows Liquid Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #c39976
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 48G in SEA Water Foundation Broad Spectrum SPF 15 (likely close). In all, 201 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

48G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Guerlain

05N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · SuperStay Full Coverage Powder Foundation

Likely close Swatch reads about the same
Il Makiage

212-66105 105 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Armani Beauty

7.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Urban Decay

30CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Medium Olive · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed olive
CoverGirl

L80 True Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
ColourPop

147W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
Lorac

12 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Nude · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Shiseido

420 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed warm
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Estée Lauder

2C4 Ivory Rose · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Sephora Collection

21 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Sand Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

3 N Medium · Custom Cover Drops

Likely close Swatch reads cooler · listed neutral
Haus Labs

260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Dermablend

43W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Natasha Denona

85 Wdark · Foundation X+

Likely close Swatch reads about the same · listed warm
Givenchy

N08 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Juvia's Place

500 Bogota · I Am Magic Foundation

Likely close Swatch reads about the same · listed warm
Origins

500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads cooler · listed warm
PÜR

TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

048 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Goodness Glows Liquid Foundation

Natural Beige (lighter)
Warm Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.