Foundation Shades

Milk Makeup

Medium in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 46% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads cooler than most shades this deep #d69b76
Data
Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Tarte Medium Beige in Amazonian Clay Full Coverage Airbrush Foundation (likely close). In all, 232 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    Medium Beige · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads about the same · listed cool

  2. Fenty Beauty

    320 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  3. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  4. Becca Cosmetics

    3N1 Camel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  5. bareMinerals

    2CN Soft Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Catrice

    030 Neutral Sand · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  7. NARS

    Aruba · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  8. Yves Saint Laurent

    B70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  9. Gucci

    270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  10. KVD Vegan Beauty

    145 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  11. Lancôme

    260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  12. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  14. Wet n Wild

    Peach Natural · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  15. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

  16. It Cosmetics

    34 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  17. Make Up For Ever

    Y335 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  18. Smith & Cult

    280 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  19. Bobbi Brown

    Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  20. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  21. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

  22. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

  23. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  24. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  25. L'Oréal

    N5, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  26. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  27. CoverGirl

    Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  28. Clinique

    Normous Neutral · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  29. Dior

    4.5 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Rare Beauty

    330N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Koh Gen Do

    301 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  32. Maybelline

    Golden · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  33. e.l.f. Cosmetics

    35 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  34. COOLA

    Golden · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads about the same · listed warm

  35. Urban Decay

    5.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  36. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Ulta Beauty

    Tan Olive · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  38. Natasha Denona

    NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  39. Nudestix

    5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  40. rms beauty

    33.5 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.