La Mer

350 Honey in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #d7a986
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Bronze Beige in PhotoFocus Liquid Foundation (likely close). In all, 268 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Clinique

WN 69 Cardamom · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Lancôme

255 Clair 20 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
bareMinerals

6.5 Desert · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed neutral-warm
Laura Mercier

2W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F10 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed warm
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Light Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed cool
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

16 Light Linen · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Tom Ford

7.2 Sepia · Traceless Foundation Stick

Likely close Swatch reads about the same
Fenty Beauty

240 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

20W Cashew Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Dr. Dennis Gross Skincare

Medium/Deep · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Cover FX

G40 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Tarte

36N Medium-Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Lawless

Arizona · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y325 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Fair · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Huda Beauty

415N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Hourglass

Honey · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Gucci

220N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

88 YDark · Foundation X+

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T1W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

340 Suede (lighter)
400 Dusk (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.