Foundation Shades

UOMA Beauty

T3N Honey Honey in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 45% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #d29c70
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BD60 in All Hours Longwear Natural Matte Foundation (likely close). In all, 235 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Armani Beauty

    9 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  3. Natasha Denona

    89WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  4. Clinique

    WN 80 Tawnied Beige · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  5. Fenty Beauty

    280 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Tarte

    Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  7. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. Smashbox

    2.16 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  9. NARS

    Vanuatu · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  12. bareMinerals

    2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Milani

    Warm Buff · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  15. Lancôme

    230 Buff W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  16. KVD Vegan Beauty

    051 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  17. MAC

    NC25 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  18. e.l.f. Cosmetics

    24 Light Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  19. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  20. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  21. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  22. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  23. Ulta Beauty

    Medium Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  24. It Cosmetics

    40 Tan Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  25. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  26. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  29. Wet n Wild

    Golden Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  30. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  31. Bobbi Brown

    Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  32. Almay

    140 Golden · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same · listed warm

  33. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  34. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Maybelline

    Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  36. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  37. Cover FX

    G50 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  38. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  39. Sephora Collection

    25.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  40. Lorac

    07 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.