Foundation Shades

Essence

50 Neutral Champagne in other brands

Pretty Natural Hydrating Foundation · Liquid and cream

Depth
Lighter than 43% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #cd9b73
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 370 Dore 25 W in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 243 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Lancôme

    370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  2. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  3. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  4. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  5. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  6. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  8. Rare Beauty

    310W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  9. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. Clinique

    CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  11. Tarte

    Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  12. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  14. Huda Beauty

    220N Custard · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  15. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  16. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  18. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  19. Fenty Beauty

    370 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Armani Beauty

    6.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  21. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  23. PÜR

    DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  24. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. Wet n Wild

    Golden Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  26. bareMinerals

    15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  27. Makeup Revolution

    F8.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  28. Smashbox

    2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  29. VDL

    A05.5 Warm Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  30. Morphe

    F2.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Origins

    400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  32. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  33. Benefit Cosmetics

    Shade 8 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  34. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  35. ColourPop

    145W Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  36. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  37. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  38. Givenchy

    Y305 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  39. Natasha Denona

    89WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  40. It Cosmetics

    40 Tan Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Natural Hydrating Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.