The Ordinary

3.0 R in other brands

Depth: Lighter than 49% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads warmer than most shades this deep #cfa071
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is The Ordinary 3.0 R in Serum Foundation (likely close). In all, 274 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

The Ordinary

3.0 R · Serum Foundation

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Max Factor

Soft Sand · Lasting Performance Foundation

Likely close Swatch reads about the same
Lancôme

420 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Armani Beauty

7 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed cool
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

21 Sable · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

345 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed olive
Catrice

046N · Nude Drop Tinted Serum Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

85WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Morphe

F2.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Essence

01 · Natural Matte Mousse Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

036 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed warm
Clarins

05 · Skin Illusion Tinted Moisturiser SPF 25

Likely close Swatch reads about the same
Sephora Collection

20 Light Cream · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

350 Maple · Revitalessence Skin Glow Foundation SPF 30

Likely close Swatch reads about the same
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Smashbox

2.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Natural · Pro.Matte Foundation

Likely close Swatch reads about the same
PÜR

Light Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

9 NEUTRAL · Beautiful Skin Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Golden Sand · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Tawny · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
NARS

M5 Valencia · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

24 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

482 - Radiant Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Anastasia Beverly Hills

310C · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Estée Lauder

2N2 Buff · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Lorac

07 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

N07 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Origins

540 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Warm Nude · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Coverage Foundation

2.1 Y (lighter)
3.0 Y (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.