MAC

NW40 in other brands

Studio Fix Powder Plus Foundation · Powder

Depth: Lighter than 43% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #ce9a72
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 045 Medium in True Portrait Medium Coverage Shake Foundation (likely close). In all, 246 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
MAC

NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Clinique

Fresh Beige · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Kevyn Aucoin

10 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Gucci

260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Fenty Beauty

370 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
Tarte

Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Bobbi Brown

Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Origins

610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium To Tan Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Armani Beauty

9 · Neo Nude Foundation

Likely close Swatch reads about the same · listed olive
Yves Saint Laurent

B65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
CoverGirl

L50 Fair Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
NARS

Barcelona · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Natasha Denona

89WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Studio Fix Powder Plus Foundation

NW45 (lighter)
NW46 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.