Foundation Shades

ILIA

11 Matira in other brands

Super Serum Skin Tint SPF 40 Foundation · Skin tint, BB and CC

Depth
Lighter than 43% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #cd9b75
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 42N Tan Neutral in Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20 (likely close). In all, 251 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    42N Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  2. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  4. bareMinerals

    15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  5. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  6. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  7. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  9. Make Up For Ever

    Y340 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  10. Ulta Beauty

    Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  11. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  12. Fenty Beauty

    370 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. Lancôme

    370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  14. Clinique

    Fresh Beige · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  15. Huda Beauty

    220N Custard · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  17. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  18. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  19. Givenchy

    Y305 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  20. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  21. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  22. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Rare Beauty

    310W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  24. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  25. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  26. Armani Beauty

    6.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  27. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  29. NYX Professional Makeup

    Medium Olive · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same · listed olive

  30. Cover FX

    G60 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  31. Morphe

    F2.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Guerlain

    04W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  33. Sephora Collection

    56 Mahogany · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  34. Wet n Wild

    Classic Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  35. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  36. PÜR

    DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  37. NARS

    Barcelona · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  38. CoverGirl

    L50 Fair Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  39. Milani

    Soft Chai · Screen Queen Foundation

    Likely close Swatch reads about the same

  40. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Super Serum Skin Tint SPF 40 Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.