Foundation Shades

Wet n Wild

Buff Bisque in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth
Lighter than 47% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #d39e7b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Golden Honey in Flex Foundation Stick (likely close). In all, 248 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milk Makeup

    Golden Honey · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  2. Clinique

    Capacious Chamois · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. Make Up For Ever

    R370 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed cool

  4. CoverGirl

    Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  5. Armani Beauty

    4.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  6. Yves Saint Laurent

    B70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  7. Urban Decay

    5.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  8. Fenty Beauty

    260 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  9. NARS

    Aruba · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  10. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  11. It Cosmetics

    34 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  12. florence by mills

    LM050 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  13. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

  14. Tarte

    Medium Neutral · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Becca Cosmetics

    3N1 Camel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

  17. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  18. Kevyn Aucoin

    08 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  19. Lancôme

    035W · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed warm

  20. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  21. Milani

    Light Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  22. NYX Professional Makeup

    Medium Olive · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same · listed olive

  23. Physicians Formula

    Light · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  24. Josie Maran

    Medium Dark · Argan Matchmaker Serum Foundation

    Likely close Swatch reads about the same

  25. Nudestix

    5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Sephora Collection

    15 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  27. bareMinerals

    10 Cool Beige · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  28. Gucci

    270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  29. Rare Beauty

    300C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  30. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Givenchy

    Y310 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  33. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  34. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  35. Estée Lauder

    4N1 Shell Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  36. Il Makiage

    212-66075 75 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  37. Hourglass

    No. 3.5 Honey · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  38. Bite Beauty

    M90 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Guerlain

    04W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  40. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.