Kevyn Aucoin

10 Medium EF in other brands

Depth: Lighter than 43% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #cf9a73
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 370 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 250 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

370 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
Gucci

260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

Fresh Beige · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Exa

280 Mac · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Origins

610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW40 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

42N Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
L'Oréal

Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
NARS

Barcelona · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3N3 Khaki · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y415 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

07 Golden Ivory · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

6.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8.5 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Medium To Tan Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Huda Beauty

455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
Wet n Wild

Classic Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

L50 Fair Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Milani

Soft Chai · Screen Queen Foundation

Likely close Swatch reads about the same
Maybelline

Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Shiseido

350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

56 Mahogany · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Cover FX

G60 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Givenchy

Y305 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Perricone MD

Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Foundation Balm

09 Medium EF (lighter)
10.5 Medium EF (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.