e.l.f. Cosmetics

35 Medium Cool in other brands

Soft Glam Satin Foundation · Liquid and cream

Depth

Lighter than 41% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads in between warm and cool #d09670

Data

e.l.f. Cosmetics's own website, October 2026 (how we collect it)

The closest shade in another brand is bareMinerals 5W Tan Nude 3 in Blemish Rescue Salicylic Acid Loose Powder Foundation (likely close). In all, 228 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. bareMinerals

   5W Tan Nude 3 · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. Tarte

   35N medium neutral · face tape foundation

   Likely close Swatch reads about the same · listed neutral

3. NARS

   Valencia · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

4. Gucci

   320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

5. NYX Professional Makeup

   Neutral Buff · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

6. Perricone MD

   Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

7. Beauty Bakerie

   327 Cool Neutral · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed neutral-cool

8. Cover FX

   G60 · Power Play Foundation

   Likely close Swatch reads about the same · listed warm

9. KVD Vegan Beauty

   039 Medium · True Portrait Medium Coverage Shake Foundation

   Likely close Swatch reads about the same · listed warm

10. Dior

    5 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

11. Becca Cosmetics

    3N3 Khaki · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

12. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

13. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

14. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

15. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

16. Ulta Beauty

    Medium Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

17. Fenty Beauty

    380 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

18. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

19. Wet n Wild

    Classic Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

20. CoverGirl

    M60 Natural Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

21. Make Up For Ever

    R410 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

22. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

23. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. Clinique

    Voloptuous Vanilla · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

26. Catrice

    030 Neutral Sand · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

27. Sephora Collection

    12 Chestnut · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

28. Maybelline

    Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

29. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

30. Kevyn Aucoin

    11 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

31. Guerlain

    055C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

32. Milk Makeup

    Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

33. Too Faced

    Warm Sand · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

34. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

35. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

36. ILIA

    12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

37. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

38. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

39. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

40. Laura Mercier

    5C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 43W
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics 4 Medium Neutral
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• Estée Lauder 6N1 Mocha
• Flower Beauty M5 Caramel
• Givenchy Y310
• Haus Labs 310 Medium
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66095 95
• It Cosmetics 34 Medium Cool
• J.Cat Beauty Soft Tan
• jane iredale M10
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Medium Neutral 220
• L.A. Girl Medium Beige
• La Mer 430 Chestnut
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• MAC NW40
• Makeup Revolution F8.2
• Milani Soft Chai
• Morphe Hint of Cappuccino
• Natasha Denona NP10 - Medium Tan Neutral Peach
• Nudestix 5 Medium
• Ofra Cosmetics 4.75
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• Rare Beauty 330N
• Revlon 370 Toast
• rms beauty 44
• Shiseido 360 Citrine
• Smashbox 2.15
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• UOMA Beauty T3C Honey Honey
• Urban Decay 7.75
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Soft Glam Satin Foundation

• 34 Medium Cool (lighter)
• 40 Tan Warm (deeper)

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.