Smith & Cult

280 Warm in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 49% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads cooler than most shades this deep #dc9d76
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Lancôme 260 Bisque N in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 216 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Lancôme

260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
L'Oréal

N5, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
bareMinerals

12 Warm Natural · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Tarte

Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Bobbi Brown

Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Gucci

270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

330N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Dior

4.5 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Medium · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Yves Saint Laurent

B70 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
CoverGirl

L30 Golden Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Il Makiage

212-66080 80 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 48 Oat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

34 Medium Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y335 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

3N1 Camel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

7.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
NARS

Aruba · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

40 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G50 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Peach Natural · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Olive · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed olive
Shiseido

350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

23.5 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
ZOEVA

210N Gifted · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

33.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

8.5 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
KVD Vegan Beauty

52 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Perricone MD

Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

270 Neutral (lighter)
290 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.