Foundation Shades

Antonym

Dark in other brands

Certified Organic Baked Foundation · Liquid and cream

Depth
Lighter than 48% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #d39c7b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ILIA Bonaire in True Skin Serum Foundation (likely close). In all, 299 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  2. Becca Cosmetics

    3C2 Cassava · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  3. Milk Makeup

    Praline · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  4. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  5. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

  6. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  7. CoverGirl

    Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  8. Sisley Paris

    4C (4) Honey · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

  9. Maybelline

    Golden · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  10. Wet n Wild

    Peach Natural · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. bareMinerals

    2CN Soft Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. Catrice

    032W · Skin Like Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  13. Clinique

    Intense Ivory · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  14. L'Oréal

    300 Cool · Infallible Cushion Foundation

    Likely close Swatch reads about the same · listed cool

  15. Nudestix

    5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Milani

    Light Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  17. Clé de Peau Beauté

    B30 Medium Beige · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  18. NYX Professional Makeup

    Soft Beige · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  19. Tarte

    25N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  20. Physicians Formula

    Light · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

  21. Fenty Beauty

    380 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Clarins

    M3C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  23. Lancôme

    035W · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed warm

  24. Urban Decay

    5.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  25. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  26. Josie Maran

    Medium Dark · Argan Matchmaker Serum Foundation

    Likely close Swatch reads about the same

  27. NARS

    Aruba · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  28. Make Up For Ever

    Y375 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  29. Yves Saint Laurent

    B70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  30. Givenchy

    Y310 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Max Factor

    Light · Miracle Pure Skin Reset 2-in-1 Serum Foundation

    Likely close Swatch reads about the same

  32. Bobbi Brown

    6.5 Warm Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  33. rms beauty

    33.5 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  34. KVD Vegan Beauty

    145 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  35. Il Makiage

    212-88100 100 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  36. Bite Beauty

    T105 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  37. Laura Mercier

    3W2 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  38. It Cosmetics

    34 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  39. Koh Gen Do

    301 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  40. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.