Foundation Shades

Tarte

Medium-Tan in other brands

BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen · Skin tint, BB and CC

Depth
Lighter than 44% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #d09b71
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 7.75 in All Nighter Liquid Full Coverage Foundation (likely close). In all, 240 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  2. Armani Beauty

    9 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  3. Clinique

    Fresh Beige · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  4. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  5. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  6. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  7. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  8. KVD Vegan Beauty

    150 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  9. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  11. Lancôme

    230 Buff W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  12. Tarte

    37G medium-tan golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  13. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  14. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Fenty Beauty

    300 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  16. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  17. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  18. Natasha Denona

    89WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  19. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  20. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  21. NARS

    Vanuatu · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  23. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Exa

    370 Dawn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  25. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  26. bareMinerals

    2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Smashbox

    2.16 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  28. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  29. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  30. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  31. It Cosmetics

    40 Tan Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  32. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  33. Rare Beauty

    310W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  34. Milani

    Soft Chai · Screen Queen Foundation

    Likely close Swatch reads about the same

  35. Ulta Beauty

    Medium To Tan Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  36. Wet n Wild

    Golden Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  37. e.l.f. Cosmetics

    24 Light Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  38. Benefit Cosmetics

    Shade 8 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  39. PÜR

    DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  40. Cover FX

    G60 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.