Foundation Shades

Wet n Wild

Golden Beige in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth
Lighter than 47% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #d09f76
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Light To Medium Neutral in Youthful Glow Foundation Serum Drops (likely close). In all, 248 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Light To Medium Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  2. Kosas

    Light Medium Neutral 200 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

  3. Fenty Beauty

    240 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  4. Armani Beauty

    8.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  5. Makeup Revolution

    F8.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. Natasha Denona

    91NY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Lancôme

    5 Sand · Bienfait Teinté Beauty Balm Sunscreen Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral-warm

  8. Sephora Collection

    35 Bronze · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  9. VDL

    V05 Warm Deep Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  10. Lorac

    07 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Origins

    400 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  12. Estée Lauder

    3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  13. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  15. Urban Decay

    60NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Givenchy

    Y300 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  17. L'Oréal

    Radiant Honey · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  18. e.l.f. Cosmetics

    24 Light Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  19. KVD Vegan Beauty

    033 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  20. Exa

    310 Brandy · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  21. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  22. PÜR

    TG6 Honey · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed olive

  23. Huda Beauty

    310G Amaretti · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  24. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Smashbox

    2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Milani

    Soft Chai · Screen Queen Foundation

    Likely close Swatch reads about the same

  27. Tarte

    Light-Medium Neutral · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Gucci

    250O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  29. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  30. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  31. MAC

    NC35 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  32. Becca Cosmetics

    3W3 Olive · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed olive

  33. Milk Makeup

    Golden Sand · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  34. NYX Professional Makeup

    Buff · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  35. Bobbi Brown

    Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  36. Too Faced

    Honey · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Clinique

    CN 90 Sand · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  38. Hourglass

    Warm Amber · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  40. ColourPop

    145W Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.