Ulta Beauty

Medium To Tan Cool in other brands

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads in between warm and cool #cb976f
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is CoverGirl L50 Fair Beige in TruBlend Matte Made Liquid Foundation (likely close). In all, 235 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

CoverGirl

L50 Fair Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
MAC

NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

11.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Clinique

CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
PÜR

DG3 Caramel · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3N3 Khaki · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · Foundation Balm

Likely close Swatch reads about the same
bareMinerals

19 Tan · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Gucci

260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Tarte

37G medium-tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Classic Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
L'Oréal

Buff Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Make Up For Ever

Y415 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Smashbox

2.25 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

370 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

50 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Origins

610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
VDL

V06 Warm Rich Brown · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

40 Tan Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Givenchy

P340 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Maybelline

Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Tan Warm (lighter)
Tan Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.