CoverGirl

M10 Golden Natural in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 42% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #d1986b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD2.6 Huahine in Sheer Glow Foundation (likely close). In all, 232 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

MD2.6 Huahine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

34 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

05C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

042 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Tarte

37G medium-tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Armani Beauty

11.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G60 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

300 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

7.5 Dune · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
It Cosmetics

41 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
MAC

NW22 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Smashbox

2.25 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

CN 78 Nutty · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Ulta Beauty

Medium Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

89WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Soft Sable · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Milani

Warm Buff · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

11 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Estée Lauder

6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3N3 Khaki · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · Foundation Balm

Likely close Swatch reads about the same
beautyblender

3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Too Faced

Warm Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Origins

610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Dark Golden · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

L30 Golden Ivory (lighter)
L80 True Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.