Exa

370 Dawn in other brands

High Fidelity Foundation · Liquid and cream

Depth: Lighter than 41% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #cb9971
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW18 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 234 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

MAC

NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Essence

50 Neutral Champagne · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
PÜR

DG1 Nutmeg · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Medium To Tan Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Morphe

F2.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Sand Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
CoverGirl

L50 Fair Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Estée Lauder

3W1 Tawny · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Tarte

Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Urban Decay

7.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

10 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Armani Beauty

11.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Gucci

260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Cover FX

3 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

12 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Fenty Beauty

370 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
VDL

A05.5 Warm Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

40 Tan Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Smashbox

2.18 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

145W Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Maybelline

Coconut · SuperStay Full Coverage Powder Foundation

Likely close Swatch reads about the same
bareMinerals

15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Givenchy

P340 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Natasha Denona

85 Wdark · Foundation X+

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in High Fidelity Foundation

380 Alyssa (lighter)
360 Oakjoo (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.