Smith & Cult

300 Neutral in other brands

Veiled Threat Weightless Micro-Blurring Foundation · Liquid and cream

Depth: Lighter than 45% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #cf9d69
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smashbox 2.35 in Studio Skin 24 Hour Full Coverage Waterproof Foundation (likely close). In all, 185 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Smashbox

2.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

33.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium to Tan Peach · Effortless Effect Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

50 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4W1 Honey Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Warm Nude · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

425 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Catrice

037 Golden Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Fenty Beauty

345 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed olive
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Laura Mercier

Tawny · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.100 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD2.3 Moorea · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

21 Sable · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

310C · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Almay

150 Tan · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Hourglass

No. 3 Sand · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
MAC

NW45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

054 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

32 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

85WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Huda Beauty

320G Tres Leches · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Honey Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

108.5 Honey Bisque · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Clinique

WN 76 Toasted Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads cooler · listed neutral-warm
Too Faced

Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

22G Light Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Veiled Threat Weightless Micro-Blurring Foundation

290 Warm (lighter)
310 Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.