Ulta Beauty

Light to Medium Neutral in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 82% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #eac5a1
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 220 Natural Beige in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 236 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Soft Beige · Stay Matte Powder Foundation

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 3 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

3 · Maestro Fusion Makeup SPF 15 Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

03W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Huda Beauty

140G Cashew · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

21 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Urban Decay

40CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
Pacifica

37WL Warm Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

2 Sand · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Lawless

Mesa · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
MAC

C4 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
NARS

L4 Deauville · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

185 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F2.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

180 Linen · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
ZOEVA

100W CNFT · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Milani

Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Sephora Collection

7 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

550 Light/Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Hourglass

Bisque · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
jane iredale

Radiant · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed neutral
Laura Mercier

Beige Ivory · Silk Crème Oil Free Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral-warm
Lancôme

220 Buff C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Tarte

12N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Catrice

002 Porcelain Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Too Faced

Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Rare Beauty

170W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Wander Beauty

Light Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

2.20 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Light Warm (lighter)
Light to Medium Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.