Foundation Shades

Josie Maran

Fair Light in other brands

Argan Matchmaker Serum Foundation · Liquid and cream

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #e9d5c6
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 1 Fair in Light Wonder Foundation (likely close). In all, 135 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Sephora Collection

    05 Porcelain · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  3. Dior

    005 Light Ivory · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same

  4. e.l.f. Cosmetics

    10 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  5. ILIA

    Mallorca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Tarte

    Light-Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same

  7. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  8. Natasha Denona

    5 NFair · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  9. Clinique

    CN 0.75 Custard · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  10. ColourPop

    20N Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed neutral

  11. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed neutral

  12. NARS

    L1 Oslo · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads lighter · listed cool

  13. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Milani

    Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads lighter

  15. Make Up For Ever

    R230 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  16. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads lighter · listed cool

  17. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed cool

  18. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler

  19. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads lighter and cooler · listed neutral

  20. Lancôme

    009N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads warmer · listed warm

  21. Ulta Beauty

    Fair Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  22. Tom Ford

    0.0 Pearl · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  23. Fenty Beauty

    140 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  24. Bobbi Brown

    Alabaster · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  25. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads lighter · listed neutral-cool

  26. Il Makiage

    212-66005 5 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Pat McGrath Labs

    2 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed warm

  28. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads warmer · listed warm

  29. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads warmer · listed cool

  30. Maybelline

    112 Natural Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

  31. Guerlain

    00C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  33. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  34. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads lighter · listed neutral

  35. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed cool

  36. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  37. Rare Beauty

    110N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  38. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads lighter and much warmer

  39. Urban Decay

    20CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  40. Wander Beauty

    Fair · Nude Illusion Liquid Foundation

    Likely close Swatch reads cooler

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Argan Matchmaker Serum Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.