Foundation Shades

W3LL People

Fair Golden in other brands

Narcissist Foundation Stick · Stick

Depth
Lighter than 77% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #eabf9b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Gucci 170W in Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation (likely close). In all, 242 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Gucci

    170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  2. Ulta Beauty

    Fair To Light Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  3. Wander Beauty

    Fair Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tarte

    20S light sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  5. Urban Decay

    3.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  6. Clinique

    CN 18 Cream Whip · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  7. Too Faced

    Pearl · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  8. Kevyn Aucoin

    05 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  9. MAC

    C5.5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  10. Laura Mercier

    Buff · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. ZOEVA

    060N Brave · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. Maybelline

    Warm Nude · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

  13. Fenty Beauty

    200 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  14. Milani

    Nude Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  15. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

  16. Revlon

    220 Natural Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  17. Milk Makeup

    Sand · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  18. L'Oréal

    430 - Ivory Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  19. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  20. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  21. Becca Cosmetics

    2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  22. NARS

    Salzburg · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Tom Ford

    2.7 Vellum · Traceless Foundation Stick

    Likely close Swatch reads about the same

  24. Cover FX

    2 G Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  25. Estée Lauder

    2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  26. CoverGirl

    550 Light/Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  27. bareMinerals

    02 Vanilla · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  28. surratt beauty

    3 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed cool

  29. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  30. Yves Saint Laurent

    B10 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. Armani Beauty

    5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  32. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  34. Catrice

    002 Neutral Ivory · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  35. e.l.f. Cosmetics

    0 Fair Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  36. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  37. Guerlain

    03C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  38. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  39. It Cosmetics

    23 Light Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  40. Wet n Wild

    Soft Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Narcissist Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.