Foundation Shades

Morphe

F1.70 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 84% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads warmer than most shades this deep #e9c6a0
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal True Beige in Infallible 24HR Fresh Wear Foundation In A Powder (likely close). In all, 281 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    True Beige · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  2. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  3. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  5. Guerlain

    01N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. Armani Beauty

    3 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  7. Catrice

    002 Porcelain Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  8. Wander Beauty

    Light Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Maybelline

    220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  10. Tarte

    22N light neutral · Amazonian Clay Tinted Serum

    Likely close Swatch reads about the same · listed neutral

  11. Dose Of Colors

    111 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  12. MAC

    C4 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  13. Laura Mercier

    1W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  14. Benefit Cosmetics

    Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  15. KIKO Milano

    WB15 Warm Beige · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  16. ZOEVA

    100W CNFT · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  17. Givenchy

    Y207 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  18. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  19. Too Faced

    Vanilla · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Rare Beauty

    170W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  21. Huda Beauty

    140G Cashew · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  22. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. Ulta Beauty

    Light to Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Sephora Collection

    7 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  25. Bobbi Brown

    Sand · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  26. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  27. bareMinerals

    04 Aspen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  28. Fenty Beauty

    190 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  29. CoverGirl

    L-2 - Classic Ivory · TruBlend Hydrating Foundation

    Likely close Swatch reads about the same

  30. It Cosmetics

    Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  31. Becca Cosmetics

    1W1 Shell · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  32. jane iredale

    Warm Sienna · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  33. Anastasia Beverly Hills

    200W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  34. NARS

    L3.5 Salzburg · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  35. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  36. Hourglass

    Bisque · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  37. Make Up For Ever

    Y315 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  38. KVD Vegan Beauty

    008 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  39. Juvia's Place

    630 Capri · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  40. e.l.f. Cosmetics

    Fair 125 C – fair with cool undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.