Wet n Wild

Soft Beige in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth: Lighter than 78% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #ecc097
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 23 Light Warm in Your Skin But Better Foundation + Skincare (likely close). In all, 225 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

23 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Maybelline

Fair Ivory · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Pacifica

33NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Sand · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

4.5 Light EF · Foundation Balm

Likely close Swatch reads about the same
ZOEVA

120N Daring · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Milani

Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
NARS

L4.75 Copenhagen · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

G30 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

315 Versatile Wheat II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Bobbi Brown

3 Beige · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

002 Neutral Ivory · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Vanilla · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Soft Ivory · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
L.A. Girl

Bisque · Pro.Matte Foundation

Likely close Swatch reads about the same
Flower Beauty

L4 Warm Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

200 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Fair Light · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Golden · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Revlon

220 Natural Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

4 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

5.7 Dune · Traceless Foundation Stick

Likely close Swatch reads about the same
Rare Beauty

200C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Buff · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

N3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
beautyblender

2.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
MAC

NC15 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Makeup Revolution

P9.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Gucci

170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Fair Golden · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
CoverGirl

550 Light/Medium · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Lorac

06 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Nude Ivory (lighter)
Rose Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.