Ulta Beauty

Light to Medium Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth: Lighter than 79% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads cooler than most shades this deep #ecc0a3
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Nude Ivory in PhotoFocus Liquid Foundation (likely close). In all, 239 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Nude Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Clinique

Matte Ivory · Superpowder Double Face Makeup

Likely close Swatch reads about the same
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

530 Fair/Light · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

11 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

130N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
beautyblender

1.50 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
La Mer

250 Sand · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Gucci

140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

035C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD20 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Smith & Cult

160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

170 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

W3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
jane iredale

Warm Silk · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

740 Marisol · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T1C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

No. 1.5 Nude · Veil Fluid Makeup

Likely close Swatch reads about the same · listed cool
MAC

NC43.5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-warm
Tarte

16N fair-light neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Cover FX

N30 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Almay

100 Ivory · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
Estée Lauder

1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light to Medium Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Juice Beauty

14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

090C Charismatic · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Makeup Revolution

F7 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

19 Warm Linen · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Vanilla · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Armani Beauty

4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Light to Medium Neutral (lighter)
Medium Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.