Urban Decay

40CP in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 82% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads in between warm and cool #e8c5a3

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smith & Cult 150 Warm in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 239 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Smith & Cult

   150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed warm

2. Bobbi Brown

   2 Sand · Skin Weightless Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. L'Oréal

   420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

   Likely close Swatch reads about the same

4. Lancôme

   220 Buff C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

   Likely close Swatch reads about the same

5. Ulta Beauty

   Light to Medium Neutral · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

6. Guerlain

   01N · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

7. Benefit Cosmetics

   Shade 3 · Hello Happy Air Stick Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

8. jane iredale

   Radiant · PurePressed Base Mineral Foundation Refill

   Likely close Swatch reads about the same · listed neutral

9. Tarte

   12N · SEA Water Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral

10. Sephora Collection

    7 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

11. e.l.f. Cosmetics

    14 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

12. Huda Beauty

    400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

13. ZOEVA

    040W Artist · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

14. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

15. Maybelline

    220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

16. Laura Mercier

    1W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

17. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

18. Givenchy

    Y110 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

19. Rare Beauty

    170W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

20. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

21. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

22. Armani Beauty

    3 · Maestro Fusion Makeup SPF 15 Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

23. MAC

    NW22 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

24. Fenty Beauty

    125 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

25. bareMinerals

    15.5 Butterscotch · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

26. Dior

    4 Warm Olive · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed olive

27. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

28. KVD Vegan Beauty

    004 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

29. It Cosmetics

    11 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

30. Morphe

    F1.100 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

31. Estée Lauder

    1W2 Sand · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed olive

32. Hourglass

    Light Beige · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

33. CoverGirl

    210 Classic Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

34. Wander Beauty

    Light Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

35. Too Faced

    Porcelain · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

36. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

37. Make Up For Ever

    Y315 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

38. Catrice

    002 Porcelain Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

39. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

40. Anastasia Beverly Hills

    210N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 345 Warm
• beautyblender 1.60 Warm
• Becca Cosmetics 1W1 Shell
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Clinique Matte Cream
• ColourPop 50W Light
• Cover FX G20
• Dermablend 0C Pale Ivory
• Dose Of Colors 111 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Gucci 120N
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 5 Bom Bom
• J.Cat Beauty Porcelain
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 14 Sand
• Juvia's Place 720 Bali
• Kevyn Aucoin 03 Light EF
• Koh Gen Do 213
• Kosas Very Light Neutral 100
• L.A. Girl Ivory
• lilah b. b original
• Lorac 03
• Milk Makeup Sand
• NARS L4 Deauville
• Natasha Denona 42NY
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 100
• Pat McGrath Labs 8 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR MG2 Bisque
• Revlon 220 Natural Beige
• rms beauty 11
• Shiseido 330
• Smashbox 1.1
• surratt beauty 1 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 0.3 Ivory Silk
• UOMA Beauty T1W Fair Lady
• Urban Decay 1.0
• VDL V04 Warm Tan
• W3LL People Fair Golden
• Wet n Wild Soft Ivory
• Winky Lux Medium
• Yves Saint Laurent BR05

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 40WY (lighter)
• 41CP (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.