Ulta Beauty foundation shade finder
6 products, 132 shades. Pick a product to see every shade, light to deep, each with its closest match in other brands.
- Adjustable Coverage Foundation 20 shades · Liquid and cream
- Effortless Effect Foundation 26 shades · Liquid and cream
- Mineral Powder Foundation 12 shades · Powder
- Moisturizing Foundation Stick 23 shades · Stick
- Velvet Matte Longwear Foundation 26 shades · Liquid and cream
- Youthful Glow Foundation Serum Drops 25 shades · Liquid and cream
Ulta Beauty shades: quick answers
How do I find my Ulta Beauty foundation shade?
If you wear a shade from another brand, type it into the shade finder and look for the Ulta Beauty row in your results. If you already wear a Ulta Beauty shade, open its product above and pick the shade to see its closest match in every other brand.
How light and how deep do Ulta Beauty foundations go?
The lightest Ulta Beauty shade in our data is Fair Warm (Adjustable Coverage Foundation), among the very lightest of all the shades we compare. The deepest is Dark Neutral (Youthful Glow Foundation Serum Drops), lighter than 2% of all the shades we compare.
Does Ulta Beauty list undertones for its shades?
129 of the 132 Ulta Beauty shades in our data have an undertone in their name, code or listing: 47 warm, 41 cool, 35 neutral and 6 olive.
What's a close match for a Ulta Beauty shade in another brand?
One example from the middle of the Effortless Effect Foundation range: the closest shade to Ulta Beauty Medium Cool in another brand is Maybelline Cashew (likely close). Every Ulta Beauty shade page lists its closest match in each other brand.
These products use retailer swatch colours from January 2021, so newer Ulta Beauty launches may be missing.