Foundation Shades

ZOEVA

100W CNFT in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 86% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #edc9a4
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 37WL Warm Light in Alight Clean Foundation (likely close). In all, 229 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    37WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  2. bareMinerals

    09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Laura Mercier

    Beige Ivory · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Huda Beauty

    400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  5. Dose Of Colors

    110 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Armani Beauty

    3 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  7. Becca Cosmetics

    1W1 Shell · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  8. It Cosmetics

    12 Fair Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  9. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  11. Guerlain

    01N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  12. Ulta Beauty

    Medium Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  14. Benefit Cosmetics

    Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  15. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Hourglass

    Bisque · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  17. Maybelline

    Fair Porcelain · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  18. KVD Vegan Beauty

    004 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  19. MAC

    C4 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  20. e.l.f. Cosmetics

    14 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  21. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  23. L'Oréal

    420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  24. Fenty Beauty

    2 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  25. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  26. Anastasia Beverly Hills

    150W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  27. Bobbi Brown

    Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  28. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  29. NARS

    L3 Gobi · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  30. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  31. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  32. Shiseido

    320 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  33. Natasha Denona

    27Wy · Foundation X+

    Likely close Swatch reads about the same · listed warm

  34. Flower Beauty

    L2 Ivory · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  35. VDL

    V04 Warm Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  36. Makeup Revolution

    F2.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

  38. Rare Beauty

    170W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  39. Givenchy

    N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  40. Catrice

    002 Porcelain Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.